Study shows that consumers are strongly influenced by emotions rather than information and logic. Thanks to the diffusion of smartphones and instant message applications, emoji is a great opportunity to get in touch, daily and easily with your customer base.

The experience we studied thanks to the Gucci app showed us that the GUCCIFICATION is a very appreciated and loved feature for the consumers.

In the end of 2017 Apple launched Animoji and that seemed to be the right solution for the project all things considered. The concept was to use such a recent and exiting technology to create branded Animoji. The visuals was based on the Unskilled Worker – a London based critically-acclaimed artist – illustrations of Alessandro Michele’s dogs Bosco and Orso.