The Brief
In 2018 Marni opens the doors launching 4 new stores around the world. Each store has been represented by exclusive custom made papier machè sculptures, 1 per store on each city.
The goal was to promote stores opening by creating individual storytelling based on the city every store is located.
For Rome: to create and develop a video in a modern neorealist style, with a vespa as a main character of Rome streets – important feature of the store is the marble floor silhouette of the vespa. To integrate exclusive custom made papier machè sculpture of a Bull in the video.
