Chinese Valentine’s Day
designed by Min Liu
for Marni
The Brief
Chinese Valentine’s day is on August 2018. For the occasion MARNI launched the Caddy’s bag in special edition for Chinese market only.
Pink Salt created 5 animated GIFs using a very specific color palette to be used in two ways as individual as well as sequence.
The Idea
Valentine’s Day in China is a romantic moment, the goal was to build a pop aesthetics, keeping the distinctive Min Liu’s dark humor with a romance touch.
We built a storytelling where the bag is the star, keeping the entertainment up!
About
Min Liu
Min Liu is a Taiwanese motion graphics designer and animator, who earned her BA in 2010 from National Taiwan University in Taipei and her MFA in Computer Art with a concentration in 2D animation and motion graphics from the School of Visual Arts, NYC in 2013.
She focuses on hand-drawn animation since then. Her style is unique and with a dark sense of humor. She plays with increased consideration for negative space and a strong color palette to create a special and impressive visual. She is based in Brooklyn, NYC now.
The End
- client
- Marni Group S.r.l.
- project
- Chinese Valentine's Day 2018
- brand
- Marni
- design agency
- PINK SALT
- creative director
- Beatrice Cardile
- illustrator & animator
- Min Liu