To promote Domus February 2018 issue. To create an animatic way to visualise Domus “Sentences” concept; for it to be a series of videos include a selected quote that are part of the content included in the magazine. To challenge the interest of the audience to discover more.
We decided to use only the quotes as a main content to encourage audience to discover the full issue.
Turning text material into animation, videos keep clean and structured design alined with the Domus feel. Highlighting – literally and figuratively – was picked as elegant but yet playful decision for the project.
Eugenio Ormas is an eclectic spirit, with years of international experience, as an art director and creative strategic consultant, working on projects for high-demanding clients. From 2011 to 2018, he was the co-founder of SVPERBE Creative Visionaries, a liquid international awarded consultancy boutique, supporting agencies and brands on unique projects.
Eugenio has lived and worked in different cities including Lausanne, Zurich, Hong Kong and Shanghai. He moved back back to Milano in 2018, and worked on the FLAMEL.com concept development, an e-commerce platform, and other digital contents for clients such as Moncler, Roger Vivier, BMW.
Eugenio has a deep academic background: EMiLUX, double degree Executive Master in Luxury Management at Sda Bocconi with ESSEC Business School Paris and Master Degree in Design & Visual Communication at Politecnico di Milano, thad gives him a 360° approach to all creative and business needs.
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