Production Videos
directed by Kevin Kok
for Moncler
The Brief
On their internal corporate App Mine, Moncler shares contents which explain how various products are made (the down jacket, eyewear etc.). They would like to replace them with new clips made for their specific products, a sort of Emotapes. In every Emotape we’ll see the production process in the factory shooting in the different factories, and still life of the product. The challenge was to create clips that give Moncler’s client advisors information about the product with a basis of emotional storytelling, which in turn can transmit to the customer at the moment of sale. The objective is to give more info on products, with cool stories to tell in new engaging formats, with educational insights about materials and constructions.
The Trailer
The Idea
We produced aesthetic footage from each of our Emotapes, with close ups and shots that transition smoothy between each other, but still elevated the high quality look of the official shots. We connected with movement each process to create a link between each other, using frame within frame aesthetic to mix stock footage and close ups of production process. a focus on hand interactions created human connection between machinery and the end product.
In order to communicate all of the brand values, we used a strong visual approach mixing documentary style with more cinematic sequences, and the results are an exciting and emotion driven narration of the whole project.
#1 From Nylon to Icons
#2 The Ethereal Down
#3 The Making of a Down Jacket
#4 It's All About Details
#5 The Story of a Yarn
#6 The World of Knitwear
#7 Grenoble: Performance with Style
About
Kevin Kok
Kevin Kok is an italian-dutch director based In Milan, Italy. After a six year career as a professional snowboarder he dedicated himself to studying filmmaking and media design. Since graduating In 2017 At Naba In Multimedia Arts he developed an attentive eye specialising in sport, documentary and fashion aesthetics. Blending narrative and visual elements he creates documentaries, fashion films, music videos and commercials for many brands. Currently studying acting and theatre arts to refine his set of skills and search for improved and unconventional narrative styles.
The Poster
The End
- client
- MONCLER
- project
- Production Videos
- brand
- Moncler
- omnichannel training director
- Karianne Kvalheim
- omnichannel training manager
- Fabiano Radaelli
- retail training coordinator
- Isabella Strada
- omnichannel training content
- Aurora Ferrari
- omnichannel training intern
- Nicolò Vagnone
- design agency
- PINK SALT
- creative director
- Beatrice Cardile
- director
- Kevin Kok
- production director & copywriter
- Claudio Sardone
- art director & designer
- Giorgio Schwarz
- music designer
- Stefano Breda
- editor
- Luca Grandini
- editor
- Luca Tassera
- colorist
- Leonardo Masoero
- colorist
- Giorgia Ripa
- 1st camera assistant
- Federico Remolis
- head of talents
- Irene Pollini Giolai
- executive producer
- Katiuska Simonetti
- studio coordinator
- Simone De Angelis
- production assistant italy
- Claudia Moleman
- production assistant romania
- Elena Maric