The Loop

for Moncler

The Brief

‘Moncler The Loop’ aims to support people in the store in business management, a corporate initiative to train personnel by guiding them through merchandising to show the customer their in-store experience. An indispensable work tool: interactive, simple and innovative.

The client asked us to design didactical props (like posters, archetype box, key takeaways leaflet, chronometer, card games..) and non didactical props (like cookies, stickers, magnets, balloons, pop sockets, archetype badgets..).

The Idea

The idea was to create a dynamic design that will compliment Moncler look & feel, typography and color palette – while remaining within the perimeter of the brand and images they shared with us.

Merchandise design implemented by geometric decorations which abstract the logo monogram shape and give an idea of growth and power. We focused on a simple and effective design choices that exalt the mountain shape, the typical Moncler blue color, and this “vibrational” lines that goes from the logo and beyond like a loop.

About
Giorgio Schwarz

Giorgio Schwarz, aka Ideosuite, is an Italian design art director working in a variety of fields and techniques. In the past 10 years he worked with International broadcasting companies, such as Discovery, Viacom and Gazprom Media.
Ideosuite has a unique and clean style with a combination of design driven approach to creativity and problem solving. During his career Giorgio won Promax Award multiple times, participating in projects worldwide.