Concept based on the world I want to preserve for the future changing tone of voice in a positive e believable future to be.
We aimed to change people’s POV from “The world is watching” to “The world is doing”.
Planet Be is the name we invented to drive a call to action & project mantra.
To the Future With Love the headline of the first project of the brand.
Planet Be is a cool movement that is acting to select all the good habits, landscape, way of thinking, community vibe, human rights, necessary to save just the good part of the world.
A new train of hope which becomes trendy and makes you believe we can.
A young, funky, meaningful & emotional cool driver & ironic tone of voice to reach all people.

Typography has designed to be very important, because it represents the tone of voice. We have individuate 2 fonts: One with a strong sign, recognizable and that gives us a joyful dna, and one simpler and clean for the institutional infos.

Visually Planet Be identity can’t be black and white. The message is inclusive and has to spread joy, energy and positivity.
It is bright and strong, to bring coolers to the project, to make it visible and fun.
As an outcome brand identity we nailed down 6 possible color combinations, all based on pop and bright tones but with a vintage flavour for the main brand communication.
Additionally to separate main identity & thematic communication, we developed 5 monochrome color palettes for every creative industry: music, film, fashion, food and sport.
Every topic has one main colour in 3 different grades and color palette is a shades of it.

The project targets different age audience with a focus on younger generations, because of that we made it very digital with a touch of nostalgic vides. Visually logo was influence by aesthetics of previous decades and combined with bespoke icons, that like an emoji are necessary part of nowadays communication.