A Distinctive, Iconic Identity. Designed by Jason Roberts aka Victory Over All, the idea was to elevate pixel-inspired design elements through bold, contemporary typography, refining the logo to give a more distinct visual presence.

With our newly reimagined design, we bring Game One to the forefront with a bold and vibrant identity that reflects the ever-evolving world of gaming and geek culture. The custom-made typography at the heart of our logo combines tailored design with pixel-inspired elements, that evoke timeless retro gaming classics – Tetris blocks snapping together or the legendary Voltron – yet with a contemporary digital edge. 

The design style of the brand can range from calm soft gradients, to explosions of texture and colour, to match the broad range of movies, series and games. These textural elements include an energetic halftone pattern, as a hint to the printed manga origins of anime. With bold typography, the iconic Monolith, zesty color choices, and contemporary gradients, our design combines sharp layouts with glitchy pixels that evoke the digital realms of gaming. Halftone patterns pay homage to the origins of anime in printed manga. The pixel-like flair gives the typography a distinct look, a subtle nod to classics, and the modern concept of data blocks. 

The Monolith, a key visual element of our rebrand, symbolizes the vast vibrancy of the world of gaming and geek culture, all condensed into a single, solid form that moves and animated to explore Game One universe. Its translucent appearance is the physical embodiment of the brand tagline: “L’imaginaire nous rassemble”, representing the power of imagination.

Animated by masterful touch of Giorgio A. Schwarz aka Ideosuite, Game One’s new identity was brought to life consistently into the everyday experience of the channel, the monolith has been animated as moving portal to connect all platforms.

This rebrand reflects the growth and evolution of gaming, anime, cinema, and geek culture, which has become more inclusive, positive and vibrant.

It is a celebration of a community that is both forward-looking and rooted in the past.

The Game One Channel Rebrand: Director’s Cut Reel