Game One
Channel Rebrand
designed by Jason Roberts
for Game One
The Brief
Game One is the number one destination for geek culture, a French channel, part of the Paramount family. The mission was clear: to redefine the channel’s Look&Feel, untouched since its launch in 2006, while staying true to its unique spirit. The challenge? Three months to rebrand starting from the logo re-design — an ambitious high-speed creative sprint.
The rebrand of Game One aims to help create a bright and positive home for all fans of gaming, anime, cinema and geek culture, that is at once both forward-looking and acknowledging the past. The goal was to craft a new identity that felt both distinctive and authentic. A flexible design system built to seamlessly adapt across all platforms: on-air, promotions, off-air, digital and OOH, while shaping a new look and feel and digital first presence that remained unmistakably Game One. Inspired by the brand positioning study developed by Social Club agency, the rebrand put the spotlight on the tagline “L’imaginaire nous rassemble” and introduce an iconic element at the center of the communication: The Monolith.
What if we consider the monolith not as a static element, but as a portal?
A gateway between the past, present, and future of geekdom!
The Idea
A Distinctive, Iconic Identity. Designed by Jason Roberts aka Victory Over All, the idea was to elevate pixel-inspired design elements through bold, contemporary typography, refining the logo to give a more distinct visual presence.
With our newly reimagined design, we bring Game One to the forefront with a bold and vibrant identity that reflects the ever-evolving world of gaming and geek culture. The custom-made typography at the heart of our logo combines tailored design with pixel-inspired elements, that evoke timeless retro gaming classics – Tetris blocks snapping together or the legendary Voltron – yet with a contemporary digital edge.Â
The design style of the brand can range from calm soft gradients, to explosions of texture and colour, to match the broad range of movies, series and games. These textural elements include an energetic halftone pattern, as a hint to the printed manga origins of anime. With bold typography, the iconic Monolith, zesty color choices, and contemporary gradients, our design combines sharp layouts with glitchy pixels that evoke the digital realms of gaming. Halftone patterns pay homage to the origins of anime in printed manga. The pixel-like flair gives the typography a distinct look, a subtle nod to classics, and the modern concept of data blocks.Â
The Monolith, a key visual element of our rebrand, symbolizes the vast vibrancy of the world of gaming and geek culture, all condensed into a single, solid form that moves and animated to explore Game One universe. Its translucent appearance is the physical embodiment of the brand tagline: “L’imaginaire nous rassemble”, representing the power of imagination.
Animated by masterful touch of Giorgio A. Schwarz aka Ideosuite, Game One’s new identity was brought to life consistently into the everyday experience of the channel, the monolith has been animated as moving portal to connect all platforms.
This rebrand reflects the growth and evolution of gaming, anime, cinema, and geek culture, which has become more inclusive, positive and vibrant.
It is a celebration of a community that is both forward-looking and rooted in the past.
The Reel
The Game One Channel Rebrand: Director’s Cut Reel
The Identity
The Promo
About
Jason Roberts
Jason Roberts is a freelance designer, self-confessed gamer geek, retro car fanatic and hobbyist game dev. With 13 years of industry experience, he brings to life the visions of individuals and globe-spanning entities alike, through strong branding, graphic design and digital illustration. He works with people all over the world under the name of Victory Over All, a motto, a maxim, that stands for overcoming the challenge, to keep your head up, to have courage. He worked at the award-winning View creative agency, where he honed his craft for over 6 years, working closely with prestigious clients like Wales Rally GB (the UK stage of the WRC), The Royal Albert Hall and The Telegraph. He has a broad range of experience in designing for the games industry and the games themselves, from branding for gaming podcast, games industry insight providers, and content creators, to producing logos, key art  for games.
About
Giorgio Schwarz
Giorgio A. Schwarz, aka Ideosuite, is an Italian design director & animator born and raised in Milan, Italy. In the past 10 years he helped international companies and their leaders to communicate entertainment brands to a global audience. He contributed to make bold business strategies happen by bridging the gap between their definition and their implementation, through a design driven approach to creativity and problem solving. His experience stands in a variety of fields and techniques, with over 15 years experience in animation & design direction. In the past 10 years he worked with International broadcasting companies, such as Discovery, Paramount and Gazprom Media. Giorgio has a unique and clean style, combining a design-driven approach to creativity and problem-solving and throughout his career he has won various international gold awards, including those from Promax, D&AD and more.
The End
- Brand
- Game One
- Client
- Paramount
- Project
- Channel Rebrand
- VP Creative & Marketing
- Bettina Vogel
- Sr Creative Director Europe
- Emanuela Denti
- Creative Director Europe
- René Olivo
- Sr Ops Manager Europe
- Giulia Marcora
- Creative Manager France
- Sarah Campos
- Creative Project Manager
- Clara Wiktor
- Creative Coordinator France
- Camille Freret
- VP Marketing South Europe
- Nicolas Besnier
- Sr Marketing Manager France
- Johan G.
- Marketing Manager France
- Camille Marcerou
- Agency
- PINK SALT
- Creative Director
- Beatrice Cardile
- Heads of Talents
- Irene Pollini Giolai
- Art Director & Designer
- Jason Roberts
- Animator
- Ideosuite aka Giorgio A. Schwarz
- Case Study Copywriter
- Albertina Coacci
- Case Study Editor
- Luca Grandini
- Case Study Motion Designer
- Gurika Chokheli
- Studio Coordinators
- Simone De Angelis
- Randa Hamad