MTV commissioned Pink Salt a pitch to scout and produce female and female identifying artists around Europe with a special mention to Ukraine & Iran, to raise awareness for International Women’s Day 2023 with 5 different artist Idents using different creative approaches as #paperart #illustration #3d #2d #animation.
One of the aims of the project was to create a space for artists to express themselves freely, a space where they could unleash their creativity and potential. The project is a space for artists to communicate their vision of women power, femininity, unity & equity
The idents set the inspiring and bold tone of voice for the channel. For artists, they serve as an opportunity to show who they are as artists and what are their values. This is an opportunity to stand out, to make bold statements and to be seen.
Objective: To pushing boundaries of visual art and inspire with creativity and get people talking around diversity.