MTV commissioned Pink Salt a pitch to scout and produce female and female identifying artists around Europe with a special mention to Ukraine & Iran, to raise awareness for International Women’s Day 2023 with 5 different artist Idents using different creative approaches as #paperart #illustration #3d #2d #animation.
One of the aims of the project was to create a space for artists to express themselves freely, a space where they could unleash their creativity and potential. The project is a space for artists to communicate their vision of women power, femininity, unity & equity
The idents set the inspiring and bold tone of voice for the channel. For artists, they serve as an opportunity to show who they are as artists and what are their values. This is an opportunity to stand out, to make bold statements and to be seen.
Objective: To pushing boundaries of visual art and inspire with creativity and get people talking around diversity.
For International Women’s Day project in collaboration with Pink Salt Nadia created a 3D animation discovering a clear vision of equity in the modern flexibility of reality & social evolution.
“The deconstruction of stereotypes is made possible with a clear vision of equity and with a sense of inner strength. The contemporary re-evaluation of the image of a woman is a magical and irreversible transformation. Because of the current plasticity of reality, the social evolution, we can see change through our own movements.”
The figure of the bull in the video symbolizes fertility in the traditional sense, while the star fence is a classic statue of a woman. The hidden transformation and the physalis flower are also not accidental. Physalis is a metaphor for care and support within the womanhood. Through this project Nadiia is delivering an idea that you should not doubt your inner strength and everyone’s choices are valuable.
Trough her animation for International Women’s Day project she talks about about power and courage of Iranian women, she reveals how universal “Women Life Freedom” statement is. Women Life Freedom is a movement started 2022 in Iran. Members of the movement are both female and male, who stand up for the freedom and rights of women.
Sarah has pictured the large scale statue of a woman that is about to be covered by a group of tiny people as a metaphor of oppressed women. Breaking the stone of the statue an alive woman liberated herself as a symbol of the approaching freedom after a long fight.
Sarah’s statement is a way to support the movement, a way to talk about it and a way to raise awareness about it.
For International Women’s Day 2023 Alexandra created inspiring, bright and crazy animation. Her characters are three female friends traveling through time and space on a pink cheetah. The environment for girls is the imaginary world of feminism. This story is a metaphor for a journey from a patriarchal past to the new and bright feminist future. It’s not known what this future will be like, but it will be good and filled with hope.
Ana took the opportunity to work outside of her comfort zone and go with the path of experimental storytelling. She created a series of mini scenes that empower female characters. Each new scene is a new unexpected narrative.
In the ident created by Ana, every woman is the character of a surreal and playful story., where female power is emphasized not only by action, but also by interaction with metaphorical elements, such as the biblical snake and cat. The video celebrates women through a vibrant and bold visuals.
The ident created by Anais is her journey through a symbolic and figurative world that conveys a deep and important message. Inspired by the ecofeminism movement, Anais’s work draws attention to the price that a person pays by creating a world of the future. The mask traveling trough a magical forest represent Anais herself. The habitats of the forest are the monsters that covered with scales, which in zoology is a safe coverage. Paper, despite its fragility, takes the form of a shell and protects creatures.
“And like the mask, all that is needed is for the man who is the planner and predator to withdraw, to make a place for the contemplative man.”
Ukrainian 3D artist and illustrator, Nadiia Pliamko working on books, magazines, fashion and music illustration. She has a sensual and vibrant visual approach.
By implementing the decorative plastics of her flat graphics into 3D and short 3D animations, she creates sensual ways of visual disclosure of stories. In her art Nadiia uses a metaphors and fairy tale elements to show the magical side of the theme she’s working with.
Since 2007, she participated as an illustrator and artist in more than 20 group and 3 solo exhibitions. Over the years, Nadiia has come a long way in transforming her technique, from digital imitation of analogue drawing, to sculpture, collage, and a combination of painting and 3D in order to isolate the core of her style – this includes not only smooth lines and high detail, but also a surreal narrative with an exotic atmosphere symbolizing the versatility of various phenomena and entities.
Iranian artist Sarah Said is an animator and filmmaker raising important social and political topics in her art. She got her Master’s Degree in in Animation from the University of Art in Tehran, Iran. Later in 2009 Sarah moved to France an study at at La Poudriére, Valence.
Sarah directed several short films, including the multi-award-winning Beach Flags. She recently worked on the adapted series Culottées from Pénélope Bagieu.
Sarah’s art always communicates deep and versatile topics in a warm and friendly way. Her recent project À Coeur Perdu talks about a sense of belonging to a place and a culture. The short film is also about the uprooting, a very personal subject for the director.
Alexandra Bokova is an artist of Belarusian origin living in the Netherlands. In 2021 she graduated from the Willem de Kooning Academy majoring in Animation. The main directions of her work are 3D, animation and illustration, the narratives of her work celebrate life and female power.
Themes like suppressed identity and struggling to be yourself take a big part in her art. In her works, Alexandra likes to invent whimsical and relatable characters in magical and nostalgic environments. She uses toy-like, magical and playful ways of creating illustrations and animations, while bringing a lot of humour and colors into projects.
French artist Ana Tortos creates fantasising and surreal worlds with her animation and illustrations. Ana graduated from St. Martins University and Royal College of Art in London in 2014 and since then she has been working on both commercial and art projects in her inimitable teasing style.
Ana has illustrated and art directed the TV series, Tony les Animots for Canal+ and collaborates regularly with the interior and furniture designer India Mahdavi, creating her very special greeting videos every year.
Her selected clients are Chanel, Hermès, Apple, McDonald’s, Le Bon Marché, India Mahdavi, PSG, La Ville de Paris, The New York Times, Canal +, Living Corriere
French artist Anais Herd-Smith works in the painstaking genre of paper sculpture. Previosly worked as an art director in an advertising agency, she left to devote all her time and energies to her art. Since then she creates her universes with amazing and incredible creatures.
Besides paper art Anais works with illustrations, brand content development, stop motion animation, set design and window displays. Anais bright and playful works are filled with life, and each project is part of the incredible universe that she creates.