Pink Salt alongside with the talent Gurika Chokheli produced a new keyart for MTV Cribs Italia to substitute the current International KA since it is not effective locally because it doesn’t represent the localized format and locations of the Italian version of the show.

To give more irony and a pop tone of voice around the key art, we focused on 3 different scenes representing fashion, football and VIP guests.

The fashion key art is set on an runway fashion show, the CATWALK: with a red carpet surrounded by colourful couches (as a link connection between “catwalk” and “home”) in plastic textures, that give off a a glossy and pop vibe, the catwalk finish a t the end where there’s the keyhole.

The football key art is set on a STADIUM: the camera movement brings us in a football stadium, where black and blue are the main colours, to represent Inter, the Italian soccer team (which one episode will focus on Inter HQ). From the aerial shot then the camera moves from top to bottom in the center of the football field where it appears the keyhole.

The VIP guests key art is set on a STAGE: in a rounded room of wooden floor, that gives a warmer vibe, the point of focus is the microphone, the iconic Shure 55S, in the center of the stage.