MTV Cribs is an American documentary television show that features tours of the private homes of celebrities. Each 30-minute documentary-style episode begins with the celebrity opening the front door, introducing themselves, and saying “Welcome to my Crib.”
MTV Cribs Italia launched a new season on September 2023, dedicated not only to celebrities’ houses, but also to celeb venues.
MTV will take you through various types of private locations in total openness, where the keyhole is actually the portal for a new world.
Each keyhole door will represent a theme, celebrity or location that will be seen during the shows season // not only houses.
The aim is to represent at least 3 different scenes: fashion, football and VIP guests.
The concept is to drive home the idea that MTV is opening doors, a video loop with a continuous zoom in where you keep entering various keyhole doors and entering different situations.