The Brief
To create a campaign pack and identity design for the MTV Music Week 2022 in Düsseldorf to promote the event and help to build its vibe and attitude using both digital and printed materials.
The concept for the project requires flexiblity to be easy adaptable for different purposes.
The goal was to develop a creative campaign and design the identity of the show from concepting to production to create visuals suitable for all media platforms: on air graphics, merchandising, digital & social media, on the ground events and city invasion during MTV MUSIC WEEK 2022.
The event takes place in Düsseldorf – a place with a unique trademarks significant for both the city and its visitors, such as Little Tokyo with its Japanese community, Dusseldorf-born band Kraftwerk, luxury shopping on Königsallee, pink castle Schloss Benrath and German Musician and pop culture: Kraftklub, Die Toten Hosen, Rin, Casper, Marteria, Lena Meyer-Landrut, Shirin David, Zoe Wees.
The project should bring a feeling of being made by locals for locals.