The Brief
Paramount has commissioned Pink Salt to create the visual identity and promotion pack for the MTV Music Week 2024 in Manchester in the lead up to the EMA’s. The event will be running a number of music related events across the city. Our mission was to create vibrant and engaging branding for this event. The Concept for the project required a flexible toolkit that can be customized for On- Air, Promos, OOH, City Invasions On The Ground, Digital and Merchandising.
The goal was to create music moments that matter. The visual identity should capture the essence of Manchester’s rich music
culture and feel fresh, current, and distinctly local. Most of all, the aim is to get young local music lovers excited about Music Week hitting their hometown. The mission is to be Bold, Real, Fun.