According to Chinese traditions the Pig represent year 2019. Gucci wants to develop and implement a Gucci festive character that can be a pig with a red ribbon around the neck.
To create 2D stickers that can be used for text messengers. Based on 2D image create a 3D dancing pig animation that can work as a TikTok filter that people can use for dance with the Gucci Pig. Animation to be simple, funny, easy to learn and remember. To add to it, Gucci Pig should be suitable for GucciApp and other social media.

Blue Zoo is one of the UK’s leading animation studios with an enviable client list and shelf full of BAFTAs for their trademark CG character animation. They had produced some of the most well-loved kids shows on TV, captivating commercials, and their acclaimed shorts are rapidly gaining worldwide recognition for vision and innovation. The studio strongly believe in the cultural importance of the UK Animation Industry, and are committed to helping develop an inclusive, thriving industry of world-class talent. They are proud to have founded Animation UK, and working in partnership with the UK Screen Alliance, NFTS, Creative Skillset, NextGen Skills Academy, Access:VFX and many Universities to make this happen, as well as providing unique training and development programmes to secure a bright future for UK animation.