We created a visual landscape for the in store video strongly related to the window by the use of neon lights and a very specific scene illumination. A fast paced mostly abstract trip exploring the different prints and styles from the Diesel collection represented in different ways, in order to achieve a highly engaging result where the viewer can immediately relate to the brand products.

The idea is to include graphic and visual content from the brand collection, without creating 3D models out of it. Instead we will play with cloth textures creating an abstract but still recognizable shape, achieving an interesting graphic result.
The idea is also to play with typography on a secondary level with messages like Diesel, FW18 and more, always related to the brand but with no narrative and always based on the FW18 Collection graphics.