A Social Media & In Store Campaign exclusively for Chinese market, to launch a limited edition of the JAIPUR shoe, designed with timeless details by Gianvito Rossi and hand-crafted in Italy, to celebrate Chinese Valentine’s Day on Aug 22nd 2023.
The JAIPUR is an exclusive varnished purple leather shoe, with an extraordinary majestic emerald cut gem on it. The stone is one piece element that becomes identity, with a simple, clean shape, to stand and shine on such romantic occasion.
It borns “A diamond is Forever”.
In this 3D design and dreamy experience we enter a jewellery store – with hints to the Gianvito Rossi stores interiors, where we see the iconic gem flying away from a traditional ring box, surrounded by beautiful magnolia petals, to find its lover. Designed by Kaeptive Studio, the storytelling plays on a concept around the gem of an engagement ring, as a metaphor for the gem of the shoe, telling a love story between the gem and the shoe. We show all the details and the craft of such beautiful and iconic shoe.
In the “kiss scene”, when the sparkles pops up, the stunning Jaipur limited edition is finally revealed on a beautiful podium of a 3 dimensional Gianvito Rossi logo, the GR Ribbon.
CHINESE VALENTINE’S DAY 2023
CVD campaign was online since the beginning of August, lasted for 2-weeks long.
CAMPAIGN OVERVIEW
// Curated and delivered an aligned visual via social platforms, on top of the creative 3D assets
// 4 high engagement KOLs on RED brought in considerable exposure and positive voice for Gianvito Rossi
// Media buy boosting across RED, WeChat and Weibo received upward result
SOCIAL MEDIA PERFORMANCE
WeChat performance // Total Page Views: 17,516
Weibo performance // Total Impressions: 5.39M+
RED performance // Total Impressions/Readings: 172K+
PERFORMANCE OVERVIEW
Total Impression: 12.5M+ // Total Engagement: 757K+ // Total New Followers: 3.3K+
Kaeptive is a design studio guided by Simon Kaempfer, a freelance designer from Germany creating captivating visuals with meaning. Their current explorations combine aesthetic design with emotion, blending reality into surreal & dreamy worlds.
Simon draws inspiration from the vibrant culture and stunning architecture that surrounds him. With a background in graphic design, he ventured into the world of 3D and discovered his true passion – the perfect blend of technical and design work. At the heart of his process is a focus on finding minimalist design solutions that seamlessly blend into cohesive visuals.
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