Mine Emotape
designed by Rocío Galarza
for Moncler
The Brief
To create a 60/90 sec. animated Emo Tape for the new Moncler’s social training App. The app will be used inside the Moncler work-community to train and promote interaction between employee. The app will include stories, games and messaging to share the Moncler’s value and keep the employees pleased and happy with each other.
The video will be used internally, it has to be POWERFUL, POP, ELEGANT.
And obviously, TO SHOW THE APP FEATURES.
The Idea
Pink Salt has developed a video for Moncler in-house app presentation. Based on the brand vision, believes and ton of voice we worked on the video at all stages of the production: from script writing to animation itself. The visuals proclaim the message of participation in your own success.
The video covers not only idea but technical components of the app as well in order to demonstrate all the facilities and benefits of the app. It encourage to join the app to train yourself in an easy and entertaining way and to became a part of bigger proactive community.
About
Rocío Galarza
Rocío Galarza is an illustrator, designer, motion & art direction based in Buenos Aires, Argentina. She likes to tell stories, convey an emotion, make work that involves some kind of movement, explore, listen and always play around with shapes.
Selected clients: Adidas, Netflix, MTV, Viacom, Facebook, YouTube, Plenty.tv, NŌBL, Final Frontier, 1st Ave, Haddock Films.
About
Paolo Vendramini
Paolo Vendramini is an award winning art director with almost a 10 years of experience working from Milan and London. Paolo is a graphic designer with a strong vision and great sense of humour. His portfolio includes clients from all over the world, including such companies as British Telecom, Campari, Coca-Cola, Disney, Doritos, Facebook, Google, Hyundai, Lavazza, Mercedes, Moncler, Netflix, Pepsi, Pixar, Samsung and many more.
The End
- client
- Moncler S.p.A.
- project
- Mine Emotape
- brand
- Moncler
- agency
- PINK SALT
- creative director
- Beatrice Cardile
- animator
- Rocío Galarza
- art director
- Paolo Vendramini