In 2018 Marni opens the doors launching 4 new stores around the world. Each store has been represented by exclusive custom made papier machè sculptures, 1 per store on each city.
The goal was to promote stores opening by creating individual storytelling based on the city
every store is located.
For Florence: to focus on a hen as the store in Florence has been represented by exclusive custom made papier machè sculpture of a chicken. To create and develop an illustrated hen-character. To use character to produce illustrated and animated materials.
For Matt Blease to draw an individual storytelling based on the city and exploring the concept expressed in his specific style. To illustrate with humour and fantasy Florence, in its own charm as well as the beauty of its architecture. Picturing a Florence populated by black and white drawn chickens doing
funny stuff inside the city.
The star is a chicken, in particular, walking down the street, entering Marni store and surprisingly coming out after shopping with coloured accessories – which were available on Florence store at the moment. Funnily excited the Marni chicken exits the store pimping around. A comic jazz in a 50s mood.
Matt Blease born in Liverpool, studied Design Futures in Edinburgh, now happily based in London. Matt worked as a Designer for brands including Nike, BBC and PlayStation and went on to lead the Graphic Design team at Liberty. Matt’s work is influenced by his graphic design background, communicating ideas in a playful and direct way. Matt Blease, with his distinctive style is recognisable in its observational humour, emotional intelligence as well as his bold and confident line work. For his specific and unique design’s characteristics, Matt fits perfectly/has the perfect illustration style to interpret the free and artistic spirit of Marni.