In 2018 Marni opens the doors launching 4 new stores around the world. Each store has been represented by exclusive custom made papier machè sculptures, 1 per store on each city.
The goal was to promote stores opening by creating individual storytelling based on the city every store is located.
For New York: to create drawings & Illustrations over the city of NY and the new store, focusing on the heart and the flower which are main features of the store’s first floor carpet. The extra challenge is also to include somehow, in the communication, the NY animal which is the young deer.