In 2018 Marni opens the doors launching 4 new stores around the world. Each store has been represented by exclusive custom made papier machè sculptures, 1 per store on each city.
The goal was to promote stores opening by creating individual storytelling based on the city
every store is located.
For Rome: to create and develop a video in a new/modern neo-realista style…With a vespa as a main character which from Rome streets – important feature of the store is the marble floor silhouette of the vespa. To integrate exclusive custom made papier machè sculpture of a Bull in the video.
Pink Salt asks Ariel Costa aka BlinkMyBrain to participate in the project. The artist creates an elegant, but surrealistic environment for the piece. Rhythm, geometry and optical illusions compose the elegant journey of a stylised character in her search for Marni. The video is all black and white with just a little hints of color when we see the Marni brand in the end. Although the artist has the plot established as an adventure quest, he doesn’t tell a conventional story, with beginning middle and end. In order to create a surrealistic narrative he makes each scene to works on its own, without being locked in a linear narrative. The editing is going tight everything together, creating a good rhythm along the film. The Los Angeles based artist delivers a style, characterised by a slight retro touch and an amazing use of shades and solid tints. A remarkable music is also signed by him.
BlinkMyBrain is Ariel Costa, a Creative & Animation Director based in Los Angeles, CA.
BlinkMyBrain helps studios, production companies, agencies and all sorts of clients to solve creative and visual problems. He brings ideas to live and makes the message to go forward. He has a large experience in motion graphics and during his journey, he has been working at Buck LA as well as collaborating with companies such as Marvel Animation, Spotify, Adidas, Warner Music, Focus Films, The New York Times, Facebook among others.
In the Music Industry, he directed music videos for the greatest Led Zeppelin, Green Day, Mastodon and he collaborated closely creating content for Linking park, 30 Seconds to Mars, Red Hot Chilli Peppers, Panic at the Disco among great others. In the film industry, he loves working with documentaries and titles. As an artist he doesn’t care about styles; He cares about good taste, fun and being different.