MINE is a Moncler social-media app that has the goal to reach employees in a new, digital and fast way. With a proactive, bite-sized training, MINE aims to make the training playful and intuitive. MINE is Moncler, so it’s consistent with all the brand values. It stands out for its innovation within the training world as it emulates Instagram, Facebook but also Netflix for the use of contents that are short and accessible to only a few. The keywords of the brand are: friendly, cool, young and reliable.
MINE should represent the proactivity and the speed (the dynamism of the brand is reflected in the new learning approach of the app). The symbols that are more related to Moncler are: the Moncler Rooster, the M of the Moncler logo, the patch shape, the snow and the feather.
The goal is to create a brand identity that talks about MINE and its objectives but without detaching from the values and the Moncler brand.