To create a small animation for the Chine New Year campaign to be launched by mid-january. To start from stickers that have been developed by brand local team in order to keep a coherent message.
The animation will be use for Roger Vivier social media.
The deliverables should be in a stories format and in square for the feed, the message should be positive and state that RV celebrates the 2021 CNY.
Red is a symbol for prosperity and success and is also the signature color of Roger Vivier. To celebrate the new year of the Ox, Nana wears her favorite pair of Viv’ Skate sneakers, featuring a red and white colorway. The sneakers get an added touch of luxury with the Maison’s signature crystal buckle, composed of 32 sparkling red crystals, all assembled by hand. Matching this special motif is the Miss Vivier Pocket Phone Holder, hand crafted in a rich, red shade of leather, with the RV crystal logo and a miniature Broche buckle.