All the celebrities and guests at the event played and interacted with the filters, sharing and posting it on IG with the goal to get viral. Aside from the rooms, Sensorama also introduced new installations, such as a towering pair of legs wearing the Vivier Queen sandals, where guests had their photos taken, together with characters and actresses who will brought Felloni’s concept to life.

Additionally a Sticker & GIF package to be designed & produced in occasion of Valentine’s Day!

Pink Salt developed the concept & design of 6 Instagram AR Filters connected to each of the room of the Hotel Vivier presented during Paris Fashion Week FW20-21 by Roger Vivier. The project, Sensorama, includes 6 rooms dedicated to 5 senses + a 6th sense to be discovered at the event.

Sensorama is a multi-sensory ⚛️ experience while discovering the new collection through iconic rooms.

SMELL 👃🏼 User NOSE from which yellow feathered flowers come out, with some specific face gesture/action.

TASTE 🫦 Opening User MOUTH a bunch of lamè threads comes out as from setup of the show / Hotel Viver room reference, adding glitter on the face and freckles.

SIGHT 👁️ 2 filters using shaders to emulate the look of an oil painting. The user initially has a slight glow in the dark to their EYES and face, both very dark that accentuate fluorescent colors. The first enhances the face with a colorful make-up, the second adds a minimal colored wig to the person;

HEARING 👂🏼 An high-frequency ASMR microphone appears in front of the user (recalling the one from the room setup), the user needs to scream LOUD, opening the mouth, when is big enough the phone’s cracks as a Cristal glass.

TOUCH 🖐🏼  Furry pink balls floating around the user’s head, to interact with user head movement when he HITS the balls they float around the screen.

GHOSTS 👻 A semi-transparent see through sheet is attached to the user. As the user moves, the rigged model follow their movements with a slight delay and smoothness. The users eyes are opaque and rigged with “Clockwork Orange” style eyelashes and makeup.

Additionally we produced a stickers & gifs package for Valentine’s Day which have reached on Giphy social platform over 70M views

Check it out!!  RUBY GEM 💎 and RV HEART ❤️