The Brief
During Paris Fashion Week FW20-21 Roger Vivier presented Sensorama to their guests where, in a new world imagined by Creative Director Gherardo Felloni, Hôtel Vivier transitioned from the conceptual to the sensorial. The Hotel Vivier by Roger Vivier has 6 rooms dedicated to 5 senses + a 6th sense to be discovered at the event. The set design and the creative set up are an exploration of the senses by the vision of Gherardo, and the idea is to produce 6 Filters connected to each of the 5 senses + 1 to represent the look & feel of each room of the Hotel Vivier – linked to a QR Code available on the paper invite as well as the digital invite. 2 Weeks before the event the guests received the invite discovering the 5 filters via the QR code and started exploring the filter experience, while the 6th sense was released only on the day of the event.