Happy New Year
designed by Gurika Chokheli
for Roger Vivier
The Brief
The mission is to produce a video, GIF and Key Visual Artwork for social media to support 2022 New Year best wishes by Roger Vivier.
The visuals should be alined with horse installation that is a part design for Roger Vivier Xmas pop-up in Paris, Faubourg Saint-Germain’s district.
The Idea
Starting from the horse installation in the Paris store, then concepting a storytelling, we ended-up by creating a beautiful and entertaining video with a festive spirit to give the best wishes to Roger Vivier’s platform.
We see the horse being very sad, a little tear drops from its eye. The horse looks at his hooves and doesn’t like them. It is a very beautiful horse but the hooves completely ruin its style. A shooting star passes by and falls on its hooves and magically, RV shoes appear on his feet. Full of joy he leaps into the sky while the stars form the words “Happy New Year”.
About
Gurika Chokheli
Gurika Chokheli is a graphic designer, animator and illustrator based in Tbilisi, Georgia. Her unique style is characterised by the use of fun and happy animated characters, abstract 2D and 3D figures, colourful, lively and dynamic breathtaking environments, all spiced with a pinch of irony and lightness.
Ping Pong is a small animation & design studio passionate about everything animated! “Ping pong” is their favourite kind of loop! – loopOut(“pingpong”).
The End
- client
- Tod's S.p.A.
- project name
- Happy New Year 2022
- brand
- Roger Vivier
- creative director
- Gherardo Felloni
- design agency
- PINK SALT
- creative director
- Beatrice Cardile
- art director
- Paolo Vendramini
- animator
- Gurika Chokheli
- head of talent
- Irene Pollini Giolai
- executive producer
- Anna Caregnato