Visuals must accompany buyers in the various categories of the online portal for the next sales campaign in June 2020.
Planning the upcoming Sales Campaign in June 2020, to highlight here possible solutions to empower the brand presence and communication in front of buyers that will not be possible to meet in person due to the internationals sanitary limitations during covid-19. To build a Branded & Emotional Animation Video. The virtual showroom needs an intro that walk viewer to a room with three doors, one per product category, through an imaginary journey of Gerardo Felloni Vision for Roger Vivier.
The hole animation is a one sequence POV shot.
Painted by brilliant Noemi Zavoli who dropped oil & canvas to embrace this digital adventure with #PinkSalt animated frame by frame by magic RocketPanda.
Let’s imagine 1 story with 3 chapters, using illustrated scenes of beautiful paintings in the logic of the previous reference, which can then also be combined into a single brand video. A solution of this type allows it to be used as an introduction during showroom activities, and as contents for social media. The three main scenes are about 15 ”each, will introduce the three main categories of Roger Vivier’s products: Footwear, Bags, Accessories (small leather goods and jewelry).
It all starts with a choice: a long wall and three doors, which hide something as mysterious and intriguing.
The door room has been built with a simulated 3D space. The POV advances passing the wall with an arch – which has the Roger Vivier logo painted above. Choosing the three doors, the POV will move in direction of the door, up to dive into the keyhole going to black, to then find themselves in their respective thematic scenes.
The one sequence shoot has been developed with the continuous zoom technique, chasing the central focal point.
Each frame has been painted on each scene, including the movements.
The framing go through the floors and painted elements exploring the magic and rich details of Roger Vivier universe.
SHOES // ORANGERIE
We find ourself lost into green trees and plants, succulents and flowers, in an amazing “Jardin d’Hiver”: bizarre and dreamy flowers and leaves. In the middle a majestic sculpture of immense legs, wearing Roger Vivier Shoes, is the center of the life. A black cat sitting between the feet wags his tail slyly, staring at us with its yellow eyes.
BAGS // FLOWER TABLE
In the second scene we discover a dining room, with a rich and opulent buffet, full of amazing and grotesque vegetables, fruits and sweets. Decorations on the table are rich and amazing too, and in the middle of it, we discover amazing RV Bags. The candles of a candelabra light up in an instant with a breath of wind. Following by a tower of Petit Choux Au Praline one falls and rolls off the table: we follow him down, and going down into the overview, we arrive under the table where a crouched dog, and a bag beside him. The Petit Choux falls to the floor, the dog looks at it, moves it with a paw, looks at the bag and assumes an expression of indifference.
ACCESSORIES // PARIS OPERA
we discover a private balcony at the opera, where in the darkness and soft materials, decorations and spotlights, we see velvet sofa, amazing dress and shining jewels: the third door is a direct passage to the royal stage of the Opera Garnier, during the last general rehearsals: with a little surprise, therefore, we find ourselves observing the singer on stage as she warms and “intones” the voice.
Noemi Zavoli is a painter, decorator and illustrator, she works with traditional pictorial techniques, such as fresco, oil painting, watercolor and trompe l’oeil; After leaving Graham Rust’s school, she created decoration projects for spaces and paintings on props. Her work is characterized by a painting of the highest technical level combined with a creative and design ability capable of generating decorations and spaces of incredible suggestion.
Among her most recent collaborations in the field of design and architecture, there is Atelier Biagetti, she also has worked for Frank Studio agency, also creating illustrations in digital format for Acqua di Parma, Dolce & Gabbana, the Double J and OVS group.
Rocket Panda is an animation Studio based in Verona.
‘We’re a colorful, cheeky animation studio, where a wonderful team has fun in making great projects.
We grew up loving cartoons and videogames, so it was pretty obvious for us to believe in magic and fall in love with motion graphics and design. Our team is tight-knit even when we lose our temper playing arcades together.
We take our brainstorming sessions very seriously and we’re committed to thinking and drawing amazing stuff for you.
We create animated content embracing the project as if it were our own restless baby. The team loves to think outside the box, daring, playing, sweating, sharing ideas, lunches, croissants and coffee breaks. We are limitless folks! We infuse your story with endless creativity and it’ll never get old ‘cause we’re good, you know.’