“Virtual Versace”, is a Campaign for Versace Sunglasses and Watches 2017 and the result of the collaboration between Versace and Italian director Luca Finotti. The project, unique to date in the history of Versace which left room for maneuver to the Director, announces the new collections through a Virtual Reality work.
“Take time for your love” – is the story behind this graphic clip.
15 seconds long, square in size and with a graphically interesting aesthetic, the asset must include detailed shots of the product, an interpretation of the ‘Versace’ logo and finally an extra element which is the interpretation of the Medusa Logo.
This project keywords are: exuberance, charisma and freedom.