Luca Finotti has built the world Virtual Versace working with eight international artists, young graphic designers that the director has decided to launch and raise awareness by creating “Virtual Reality 8 Short Films” that communicate the product using the most modern techniques of virtual reality. Amongst the eight artists is Randy Cano, selected by Pink Salt to develop a new generation Versace spots, with a different vision in which the DNA of the brand lives with the infinite world of virtual creativity.

The main focus of the clip is the Versace sunglasses: we kept the geometrical shapes and style around the sunglasses. The bold electronic beat, the pop and fluorescent colours, the 3D animations, the visuals of the statue in color dripping, the explosions: all together bring on the sunglasses in the center of narration.