We worked on the creation of Buccia for the Italian brand Il Cucchiaio d’Argento. Buccia is their first character dedicated to children, she’s an heart-shaped apple!
The formats – Instagram will be the platform that will bring the character to life, including through 7 interactive formats. In fact, 60 Instagram stories will take care of entertaining and educating the little ones, with the complicity of their parents, encouraging them to test themselves in the kitchen with games and content capable of inspiring even the older ones. The challenge of the project is precisely that of entertaining like a television program and bringing parents and children back to spending more time together in the kitchen.