Cucchiaio.it in collaboration with Mutti launches a special project: the goal is to create innovative and interactive contents for Instagram social media where Mutti’s four main indispensable products are in focus; Polpe, Passata, Peeled and Concentrate. They are all different when it comes to colour, texture and taste and each recipe has its tomato base. The stories will be shown during 4 month and target is people between 25-45, single or young couples.
A real TV show designed for IG, an innovative and interactive digital format for IG Stories. This is the creativity conceived and produced by Pink Salt together with Mauro Gatti, a renowed Italian designer and illustrator, and Francisco Fragomeni, TV writer.
A show complete with an animated theme song and a funny tomato as a presenter to announce the format of the day. In an interactive game, users will answer questions to discover tasty recipes.
4 formats in total, each of which will enhance the recognisability, identity, perception and reputation of the Mutti brand and will visually identify the Mutti space within the IG profile of cucchiaio.it
Within these interactive formats, the project also includes the launch of a set of branded stickers, available on Giphy and launched exclusively on cucchiaio.it IG stories. The protagonists are two Mutti products: Peeled Tomato & Passata, two iconic characters that users can use and share to express emotions instead of words using stickers.
Mauro Gatti, is a creative director, designer and illustrator based in Los Angeles, California. He began his journey by founding the Mutado studio, which has now become part of the DeAgostini group. With more than 15 years of experience, he has won numerous international awards including an Emmy Award for Outstanding Interactive Media in 2017, for directing the StoryBots digital redesign.
In Italy he was among the first to believe in the combination of Art and Internet. The unique and distinctive creativity has convinced companies such as Vogue, Barilla and Pepsi, Google, MTV, Nike, Disney and many other brands to collaborate with Mauro and his team.
He designed the cover of ‘Il Grande Cucchiaino d’Argento’.
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