A few year before 2018 Arborea begin to develop an illustrative brand style and project goal is to create animated campaign highlighting Sardinia atmosphere. To make audience want to visit the place and drink the product. To deliver the magic and dream-like world of Arborea with both a visual and literal storytelling; it should communicate the best ideas of Sardinia, summer and natural products. The project should stay in line with fresh tone of voice of the brand and consider existing ad elements such as nuraghe, flamingo, sea rock, mirto plants, cactus, sea&waves, wood, and cows.
To use 3D to represent Arborea packaging, in order to balance the “imagery world” of the story. To create all layered files: main ad hoc illustrations, cutting-out elements, special size print formats and social media.