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Carbonara Day

designed by Tyler Spangler

for Barilla

The Brief

Carbonara is synonymous with conviviality. One of those dishes that you like to give (and take) because that means you truly care. To create a tool to stimulate people to share their love for Carbonara, challenging friends to make the same during Carbonara Day. To create a unique gifs package to encourage people to invited to tag on Instagram a special friend/love, stimulating him/her to share his/her personal Carbonara creation.

The Idea

Over the years, people have expressed themselves, their voices and their passions by joining a number of online challenges which stood either for charitable causes or just for leisure. In the world of foodies and pasta lovers, Carbonara is one of the most beloved recipe which naturally brings everyone together.

In 2019, we will invite all the food lovers out there to celebrate Carbonara Day by joining the #CARBONARACHALLENGE. For this occasion was released a customised creative tool to celebrate one of the most iconic Italian pasta recipes: a set of Carbonara animated gifs.

About
Tyler Spangler

Tyler Spangler’s work focuses on the formalist relationship between images removed from their original context. He explores the connotations of color, form, and photography through the medium of digital collage. His designs are colorful and unabashedly chaotic. Over the last two years, Tyler has created six 440 paged books filled with his own designs and worked on countless collaborations internationally. He has a BA in Psychology and is an Art Center College of Design dropout. He ran an illegal punk venue for 13 shows until it got shut down by police. Tyler currently freelances and works with clients in the music, surf, and advertising industries.

The End

client
Barilla G. & R. Fratelli S.p.A.
project
Carbonara Day 2019
brand
Barilla
design agency
PINK SALT
creative director
Beatrice Cardile
designer
Tyler Spangler
GIF & Stickers strategy
Antonio Ruscitti

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