DarGlobal commissioned Pink Salt to create a video for the launch of their new global real estate company, born from the expertise of Dar Al Arkan. The videoโs purpose is to reach out to wealthy cosmopolitans worldwide who are interested in owning luxury second homes in different locations of the world, including like Dubai, Doha, Muscat, London, Bosnia, Marbella, and the Maldives. The primary objective of the video is to communicate the concept of investing in a luxury lifestyle through visually stunning and compelling imagery.
Pink Salt with Giorgia Benazzo developed and implemented a creative idea for a film that showcases the luxurious possibilities available to clients with if choosing DarGlobal real estate globally. With a creative idea the visuals translate how various, in terms of possibilities, countries and house settings, the life of the clients could be. The video build a mesmerising story line, filling the picture and creating a dynamic sequence by featuring engaging shots that gradually highlights the amazing DarGlobal lifestyle. Through this approach, Pink Salt effectively communicates the exclusive variety of experiences and all the amazing locations and establishments.
Giorgia Benazzo is a Film Director, Art Director & Photographer Freelance born and based in Milan. While working in Fashion and ADV industries, she started her teaching career and keeps working on her artistic research on finding the connection between visual and psychic using medias in a unique and disruptive way.