The idea is to use animated graphics to walk us through the video as red string that glues the storytelling, using the Pagani geometrical shapes (circle and ellipse) to design and animate the patterns included in the Pagani’s lifestyle. The Pagani geometrical shapes are meant to empower the basis of the Pagani interiors and shapes, playing with the essence of its design.

The animation is also meant to bring life to the typography and add a twist to the film.
The animation will introduce the video, starting from the basis of Pagani design of the Circles & Ellipse, evolving into a design game of geometrical patterns, while animating will be exploring the positive and negative of the Pagani design. These shapes will interact on the footage bringing the patterns into the storytelling, designing custom picture in picture, in the Pagani shapes floating on screen. We will use graphic mask to design Pagani shapes and create Pagani patters to be placed on footage. The animated graphics will be used graphically in negative and positive. The animated patterns will be used ad transitions in between picture in picture scenes.

We will include animated typography using the official PAGANI fonts, Primary & Secondary, as supers to highlight the KEYWORDS inside the video, using a geometrical approach coherent with the style of the shapes.
The animated shapes & typography will drive us through the luxury world of Pagani inside the Da Vinci Tower.