On the occasion of the change of director for the new year 2020 Domus editorial, we will launch a rework of the digital formats for the social media promos of the magazine. To create a concept and develop video materials in order to present new guest editor – David Chipperfield. To make video materials suitable for Instagram stories and Instagram posts. Final result must be alined with Chipperfield style. Key words for the project are lines, white, transparent, elegance and clean.
The passing of the torch from Winy Maas to David Chipperfield also represents a change in aesthetics and ideals of design and style. The videos introducing 2020 guest editor to the audience communicate great cleaning of lines, geometry, elegance; great use of black and white, rigorous but not pressing graphic grid, with transparencies and superimposition of reading levels for a precise, calm, current but conservative order.
Animation define a simple structure that gives consistency to communication and narration.
DOMUS is a unique format and icon, as a magazine. The grid and strutture are both very iconic and recognizable: position of Logo, titles summary, use of colors. From here we start and analyze the dynamics for the digital rebranding.
Eugenio Ormas is an eclectic spirit, with years of international experience, as an art director and creative strategic consultant, working on projects for high-demanding clients. From 2011 to 2018, he was the co-founder of SVPERBE Creative Visionaries, a liquid international awarded consultancy boutique, supporting agencies and brands on unique projects.
Eugenio has lived and worked in different cities including Lausanne, Zurich, Hong Kong and Shanghai. He moved back back to Milano in 2018, and worked on the FLAMEL.com concept development, an e-commerce platform, and other digital contents for clients such as Moncler, Roger Vivier, BMW.
Eugenio has a deep academic background: EMiLUX, double degree Executive Master in Luxury Management at Sda Bocconi with ESSEC Business School Paris and Master Degree in Design & Visual Communication at Politecnico di Milano, thad gives him a 360° approach to all creative and business needs.
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