The Brief
The new Fineco ‘Evolving Future’ communication campaign, born from a creative concept of McCann Worldgroup Italy, designed and produced by Azzurroscuro aka Sofia Romagnolo X Pink Salt, represents the sequel to the first train wrapping, created by the brand in 2022. The project involves the external clothing of a train on the M1, M2 and M3 lines of the Milan metro, the internal cladding of an M4 train and the creation of a station domination of the Santa Radegonda Tunnel in Milan Duomo Metro Station.
Milan, a constantly evolving city. Fineco, the brand that takes you into the future. Milan, an open minded city, oriented towards the future and sustainability, where tradition and innovation blend in a dynamic and harmonious way towards a better tomorrow. Imagining what the Milan of tomorrow will be like, representing it even more inclusive, futuristic, green and electric.
Along the message: “Embrace inclusiveness today, foster sustainability tomorrow”.