Tierra Viva

for Lamborghini X DarGlobal

The Brief

Situated in the sunny hinterland of Southern Spain, Lamborghini Villas embodies the powerful connection between awe-inspiring shores and vast lands. Tierra Viva Marbella –– Luxury Villas, designed with inspiration from Automobili Lamborghini, marks a remarkable first for Spain, by DarGlobal, real estate of luxury buildings. Our objective is to communicate the extraordinary lifestyle that awaits those who invest in these upcoming luxurious villas, featuring the distinctive and powerful Lamborghini design style.

Southern Spain is a region that evokes amazing shores but also vast lands. Being the Lamborghini Villas situated in the hinterland, the goal is to highlight this meaningful relationship with this powerful territory. The concept is the energy of the land. The aim is to portray the Villas as if they are emerging from the land, in a supernatural way. Coming out of the territory itself, like diamonds that come to the surface.

With a cinematographic treatment, we see shots of ground vibrating and something like magma emerging from the Earth, while a deep powerful music creates suspense.

The Idea

There is no feeling of excitement without the feeling of calm. One does not exist without the other. That is the balance of nature, the yin and the yang of all things… that is Lamborghini Tierra Viva. The balance and energy of nature in its most exciting form.

In the Teaser, audio-visually, we convey the balance through an original interplay of excitement and relaxation. We convey the balance while highlighting the exoticness, elegance, and sexiness of this new Lamborghini Tierra Viva destination, nestled in the coasts in the South of Spain. The editing and sound design juxtapose stillness and speed, nature and engineering, land and sea, and so on. Overall, the tone feels sun-kissed, warm, relaxed, exotic, sexy, with an undertone of adrenaline. 3D Custom shadows, designed by represent the Lamborghini design signature in the interiors of the villas.

In the Revealer, instead of depicting a disturbance in the earth, we keep things more subtle, relaxed, elegant, and high-concept to reveal the villas rising / revealing. The solution for conveying the rise is more of a ‘coming into existence’, and it relies on leveraging close-up 3D shots of architectural shadows moving as sun wipes across it. These shadow-play movements are intercut with other examples of rising, movement, and more in the elements of nature – driving home the idea of the balance of things, rising, and coming into existence. The intercut clips include the sun rising over the coast of Marbella, an ocean wave rising up in super-slow-motion, something rising to the ocean surface from underneath, and so on so forth. All of this crescendo in the final moments of the revealer with a dramatic reveal of the hero CG clips of the villas.

About
Jordan Miles

With 15+ years experience as a creative in the entertainment, tech, and ad spaces – Jordan Miles has directed, designed, and/or produced a dynamic range of projects – from massive scale show designs at Coachella, to music videos with 50M+ views, to 360 digital campaigns for clients like Red Bull.

Jordan always was inspired by technology and ski-fi, his project Gravity is a metaphorical storytelling about Universe creation from Big Bang to present days.

Aside from his client projects, Jordan is currently working on an immersive audiovisual experience that walks attendees through different paths towards different potential futures. This is a first-of-it’s-kind impact driven show that will take place in Los Angeles in 2024.