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Marea

designed by Frank Nitty

for Missoni X DarGlobal

The Brief

To promote a new exclusive residential excellence by DarGlobal: Marea Villas, interiors by Missoni, situated in the sunny Costa del Sol, Marbella, which embodies the powerful connection between awe-inspiring shores and vast lands.

The objective is to communicate the extraordinary lifestyle that awaits those who invest in these upcoming luxurious residences as holidays homes, featuring the distinctive and powerful Missoni design style, developed by DarGlobal, luxury real estate.

5 REELS  about location, lifestyle and Missoni. To enhance the vibes and feeling of what to expect in these residences.

1 REVEALER to reveal the interiors & design of the Marea Villas, designed by Missoni interiors.

The Idea

In the world of Missoni, an infinite range of colours and shades mix together to generate something truly iconic. This is also what happens in the Missoni Marea residences, a place where different people and cultures come together to create new connections and unique patterns.

Using a mix of “traditional” 2D collage techniques and motion graphics, Frank Nitty recreates the Missoni patterns through a deconstructive approach on photographed and live action images, that blur the lines and designs a multiple layers animation piece.

Bold, colourful and elegant the stripes and colourful patterns rides the music beat.

Sound design by Michael Fakesch, the music beat is the key on the animation, as every scene appears in sync with the music, as cherry 🍒on the cake. 🍰

About
Frank Nitty

Frank Nitty is a multi faceted artist with a career spanning over ten years and three continents which saw him work as a art director in fashion, creative director in the advertising industry and as a music video director.

Since the 2010’s Frank has been a pioneer investigating the boundaries between digital art and otherwise commercial purpose imagery under the moniker FrankNitty3000. As a self proclaimed Guerrilla Deconstructivist he has collaborated with worldwide fashion, cosmetics and luxury brands such as Gucci, Burberry, Louboutin and Dior.

Using a mix of “traditional” 2D collage techniques and motion graphics Frank creates manipulations of found and photographed images that blur the lines between digital art and advertising. His work has been exhibited at the Gucci Garden in Florence, galleries in Amsterdam, London, Beijing and Tokyo and published in magazines such as Wired, Vogue, Schön! and Numéro.

The End

client
Dar Global PLC
project name
Marea – interiors by Missoni
brand
Missoni
head of marketing
Lea Halwani
creative lead
Eddy Nahas
creative director
Cecilia Moro
copywriter
Albertina Coacci
design agency
PINK SALT
creative director
Beatrice Cardile
animation artist
Frank Nitty
director & editor
Simone Rovellini
music & sound designer
Michael Fakesch
colorist
Leonardo Masoero
head of talents
Irene Pollini Giolai
executive producer
Claudio Sardone
coordinator
Simone De Angelis

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