Marvis is an iconic toothpaste brand celebrated for its distinctive apothecary-inspired packaging and its portfolio of bold, often unexpected flavors. Positioned at the intersection of design, flavor innovation, and premium lifestyle, Marvis transforms oral care into a statement of personality and taste.

Following the global launch of “Refresh Your Senses”, the new evolution of the “Marvel Your Routine” platform, LePub commissioned Pink Salt as Design Agency to produce the campaign’s visual and motion assets, translating the creative vision into a fully immersive sensory universe for Marvis.

The campaign aims to transform oral care from a functional routine into a multisensory ritual — amplifying Marvis’ iconic identity and reinforcing its positioning as a premium, self-expressive brand.

The challenge is to elevate this everyday gesture into a moment of discovery — transforming brushing from routine maintenance into a magical, sensorial ritual that captivates and surprises.
With “Refresh Your Senses”, the ambition is to reframe daily oral care as an extraordinary, immersive experience. The campaign will communicate how Marvis doesn’t simply refresh your breath — it refreshes all your senses.

A multi-platform visual ecosystem translating each iconic flavor into a vibrant fantasy universe. Seven premium 3D Key Visuals depict immersive sensory environments, while four 15-second 3D Snackable Videos spotlight the best-selling variants — Strong Mint, Aquatic Mint, Whitening Mint, and Jasmine Mint — transforming brushing into a moment of self-expression. The campaign is further amplified through static and animated social media assets, extending the Marvis sensory experience consistently across digital platforms.

The Refresh Your Senses campaign for Marvis brings the brand’s playful, witty spirit to life by transforming the familiar act of brushing into a surreal and marvelous moment of sensory disruption. Set within a colorful, illustration-inspired world, the films follow a series of expressive characters as they brush their teeth with Marvis. What begins as an ordinary routine suddenly shifts into the unexpected: their senses literally refresh and rearrange. Mouths, noses, and eyes swap places across their faces — sometimes even multiplying — creating humorous, cartoon-like transformations that visualize the sensation of sensory awakening. This unexpected “sensory flip” becomes a metaphor for the Marvis experience: brushing doesn’t simply clean your teeth, it reactivates your perception. The characters, now transformed, step out into the world feeling renewed, confident, and subtly marvelous. Their everyday environments — commuting, working, moving through the city — feel both familiar and elevated, reflecting their refreshed sensory state.

Sound plays a key narrative role in reinforcing this transformation. In the bathroom, brushing becomes rhythmic and expressive, the sensory flip is punctuated by playful tactile effects, and the final refreshed “ahhhh” and sparkle cue evoke the feeling of ultimate cleanliness and wonder. As characters move into the outside world, ambient sounds ground the surreal experience in reality, emphasizing how Marvis elevates everyday life without interrupting it.

Character Design by Zuzanna Moshkivska, 3D Design by Stanislav Stasser and CGI by Made By Radio Animation Studio, the campaign blends expressive character design, premium animation, and sensory storytelling to capture Marvis’ unique ability to turn a daily routine into something surprising, imaginative, and unmistakably marvelous.

Stanislav Moshkivskyi, known as Stasser, is a Ukrainian 3D character artist based in Poland. His practice focuses on stylized character creation, combining sculptural form, illustration-driven design, and a strong sensitivity to mood and personality. Working professionally in game development since 2019, he has developed characters for commercial projects while building a parallel personal body of work rooted in contemporary digital art.His artistic approach is shaped by both academic training in graphic design and years of production experience, allowing him to balance technical precision with expressive, design-focused thinking. His characters often exist between realism and abstraction – simplified, slightly exaggerated, and emotionally present. He treats each character not just as a model, but as an individual with its own identity, gesture, and internal narrative.
Alongside his individual work, Stanislav frequently collaborates with 2D illustrator and character designer Zuzanna Moshkivska – his wife. Their process combines illustrative exploration with three-dimensional interpretation, translating drawn forms into tactile digital sculptures while preserving the original expressiveness and graphic clarity.

In addition to commercial projects, he develops independent releases and exhibition works, expanding his practice toward collectible-oriented digital art. His work reflects an ongoing interest in character as a medium for exploring identity, perception, and emotional presence within contemporary visual culture.