Urban Oasis
designed by Rocketpanda
for Missoni X Dar Al Arkan
The Brief
To produce 30 sec teaser and 45 sec video revealer for Missoni Urban Oasis residence in Dubai, brought to you by DarGlobal, real estate of luxury buildings. To create a feeling of Miami moods and vibes in Dubai trough the visuals. For revealer to highlight the first residences in the region with interiors designed by Missoni Home. To use Missoni logo and identity in the visuals.
For both the teaser and the revealer to have short cuts for social media promotion.
The Idea
Visually, we took over the city of Dubai with the Missoni patterns and communicate the idea that the best of Miami coming soon in Dubai. The goal was to create a hype, through a side by side comparison. And awakened the audiences’ curiosity by showing a Dubai take over.
The revealer should be a logical and visual continuation of the teaser. One video begins where the other video left off. All the patterns come together to form the tower at the canal, then we travel through the project to highlight each feature.
About
Rocketpanda
Rocketpanda is an animation studio based in Verona, Italy with a specialties in motion graphics, animation, TV commercials, and projection mapping. The studio grew up loving cartoons and animated movies, they know about design and can turn any into amazing animated shorts.
Rocketpanda are also represented in UK and USA.
Riccardo Albertini is an Italian motion designer with almost a 10 years experience in the field. He is a founder of the Rocketpanda.
The End
- client
- Dar Al Arkan
- project
- Urban Oasis
- brand
- Missoni
- creative director
- Cecilia Moro
- design agency
- PINK SALT
- agency creative director
- Beatrice Cardile
- head of talents
- Irene Pollini Giolai
- executive producer
- Anna Caregnato
- animation studio
- Rocketpanda
- motion designer
- Riccardo Albertini
- production company producer
- Irene Righetti