To Realize 3 illustrated proposals for the 3 underground trains, focused on the founding values of the Fineco brand: INNOVATION, SIMPLICITY, TRANSPARENCY.
Fineco is a young bank that has always wanted to revolutionize the more traditional way of doing banking. It has always presented itself as the technological and digital bank, but its technological strength would not work without the human “touch” given by its consultants, always ready to find the best solutions. Fineco’s innovation looks to the future without forgetting the “past”.
In a world made up of numbers, graphs and tables, it is very easy to become complex: Fineco, on the other hand, has made simplicity one of its main strengths. An easy-to-use website and app make the financial world accessible to everyone, together with the simplicity and immediacy of always having a consultant to deal with.
Transparency for Fineco means a clear offer and prices, from the first moment the customer enters the bank. Thanks to the professionalism of Fineco consultants, a solid and lasting relationship is created between them and customers, which takes into account the different priorities and different objectives of people. It is a relationship based on trust.