In the last decade, the art scene in Dubai has grown exponentially, thanks to exhibitions, fairs, arts and cultural events. Being already the regional leader for creativity, now Dubai aims to become the world capital of art. Pagani is not about making cars, it’s about making art. Same goes with real estate projects: it’s not only luxury apartments, it’s like living in a piece of art.
To show the different ways one can experience art and we present Pagani as
the ultimate immersive and luxury experience of art one can have. To create two versions of launch film: long version including building specs, short version teasing part only.