There is no feeling of excitement without the feeling of calm. One does not exist without the other. That is the balance of nature, the yin and the yang of all things… that is Lamborghini Tierra Viva. The balance and energy of nature in its most exciting form.

In the Teaser, audio-visually, we convey the balance through an original interplay of excitement and relaxation. We convey the balance while highlighting the exoticness, elegance, and sexiness of this new Lamborghini Tierra Viva destination, nestled in the coasts in the South of Spain. The editing and sound design juxtapose stillness and speed, nature and engineering, land and sea, and so on. Overall, the tone feels sun-kissed, warm, relaxed, exotic, sexy, with an undertone of adrenaline. 3D Custom shadows, designed by represent the Lamborghini design signature in the interiors of the villas.

In the Revealer, instead of depicting a disturbance in the earth, we keep things more subtle, relaxed, elegant, and high-concept to reveal the villas rising / revealing. The solution for conveying the rise is more of a ‘coming into existence’, and it relies on leveraging close-up 3D shots of architectural shadows moving as sun wipes across it. These shadow-play movements are intercut with other examples of rising, movement, and more in the elements of nature – driving home the idea of the balance of things, rising, and coming into existence. The intercut clips include the sun rising over the coast of Marbella, an ocean wave rising up in super-slow-motion, something rising to the ocean surface from underneath, and so on so forth. All of this crescendo in the final moments of the revealer with a dramatic reveal of the hero CG clips of the villas.