The visual treatment and animation was meant to enhance the idea of infinite possibilities never-ending inspiration, unlimited connections, countless experiences, all in one place to promote the new W Residences in downtown Dubai.

Travelling throughout the different shots and entering inside each kaleidoscope to reach a dynamic composition and to represent  W DNA with a pop vibe and sparkling soul.

Each of the clips multiplies with a kaleidoscopic effect, generating an engaging vibe. The goal for the revealer is the same as the teaser, but backwards. Before we had: single clip > kaleidoscopic effect – now: kaleidoscopic > normal.