The Brief

DarGlobal commissioned Pink Salt to create a video for the launch of their new global real estate company, born from the expertise of Dar Al Arkan. The video’s purpose is to reach out to wealthy cosmopolitans worldwide who are interested in owning luxury second homes in different locations of the world, including like Dubai, Doha, Muscat, London, Bosnia, Marbella, and the Maldives. The primary objective of the video is to communicate the concept of investing in a luxury lifestyle through visually stunning and compelling imagery.

The Idea

Pink Salt developed and implemented a creative idea for a film that showcases the luxurious possibilities available to clients with if choosing DarGlobal real estate globally. With a creative idea the visuals translate how various, in terms of possibilities, countries and house settings, the life of the clients could be. The video build a mesmerising story line, filling the picture and creating a dynamic sequence by featuring engaging shots that gradually highlights the amazing DarGlobal lifestyle. Through this approach, Pink Salt effectively communicates the exclusive variety of experiences and all the amazing locations and establishments.

Talent

Giorgia Benazzo is a Film Director, Art Director & Photographer Freelance born and based in Milan. While working in Fashion and ADV industries, she started her teaching career and keeps working on her artistic research on finding the connection between visual and psychic using medias in a unique and disruptive way.

The End

client

Dar Al Arkan

brand

DarGlobal

creative direction

Cecilia Moro

copywriting

Albertina Coacci

editor

Eddie

production

Pink Salt

creative director

Beatrice Cardile

director

Giorgia Benazzo

editor

Edoardo Setti

head of talent

Irene Pollini Giolai

executive producer

Anna Caregnato

The Brief

The Idea

Talent

The End

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