We embraced this opportunity to create a visual hierarchy where the news takes center stage on the News content. And we focused on a strong design that celebrates the essence of culinary delights on the Recipes contents.
Our creative idea came to life through simple yet bold graphics, ensuring a recognition of pop and playfulness. Vibrant colors, eye- catching fonts, and captivating content signatures were carefully curated to engage users.
The iconic spoon logo gracefully makes its mark, harmonizing with captivating wave graphics that add a touch of dynamism. Our strategy has been to introduce the brand logo within the social media’s design, both for Stories and Posts’ content, to give to users the brand iconicity and recognition.
Drawing inspiration from the extensive palette defined for the news toolkit, made of a combination of orange, pink and green, we introduced an exquisite indigo color as a unique identifier for Recipes. The use of pastel tones brings the overhead photographs to life, creating a visual symphony that’s sure to tease taste buds and captivate readers. Each Recipe is elegantly encapsulated within a circular frame, showcasing its delectable essence in a visually striking manner.