A Social Media & In Store Campaign exclusively for Chinese market, to launch a limited edition of the JAIPUR shoe, designed with timeless details by Gianvito Rossi and hand-crafted in Italy, to celebrate Chinese Valentine’s Day on Aug 22nd 2023.
The JAIPUR is an exclusive varnished purple leather shoe, with an extraordinary majestic emerald cut gem on it. The stone is one piece element that becomes identity, with a simple, clean shape, to stand and shine on such romantic occasion.
It borns “A diamond is Forever”.
In this 3D design and dreamy experience we enter a jewellery store – with hints to the Gianvito Rossi stores interiors, where we see the iconic gem flying away from a traditional ring box, surrounded by beautiful magnolia petals, to find its lover. Designed by Kaeptive Studio, the storytelling plays on a concept around the gem of an engagement ring, as a metaphor for the gem of the shoe, telling a love story between the gem and the shoe. We show all the details and the craft of such beautiful and iconic shoe.
In the “kiss scene”, when the sparkles pops up, the stunning Jaipur limited edition is finally revealed on a beautiful podium of a 3 dimensional Gianvito Rossi logo, the GR Ribbon.
Kaeptive is a design studio guided by Simon Kaempfer, a freelance designer from Germany creating
captivating visuals with meaning. Their current explorations combine aesthetic design with emotion, blending
reality into surreal & dreamy worlds.
Simon draws inspiration from the vibrant culture and stunning architecture that surrounds him.
With a background in graphic design, he ventured into the world of 3D and discovered his true passion – the
perfect blend of technical and design work. At the heart of his process is a focus on finding minimalist design
solutions that seamlessly blend into cohesive visuals.
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