The Brief

Situated in the sunny Costa del Sol of Southern Spain, ‘Marea – interiors by Missoni’ exclusive residences in Finca Cortesin (Marbella) brought to you by DarGlobal (Real Estate company building luxury residences) that embodies the powerful connection between awe-inspiring shores and vast lands.

Our objective is to communicate the extraordinary lifestyle that awaits those who invest in these upcoming luxurious residences as holidays homes, featuring the distinctive and powerful Missoni design style.

The Idea

In the world of Missoni, an infinite range of colours and shades mix together to generate something truly iconic. This is also what happens in the Missoni residences in Finca Cortesin, a place where different people and cultures come together to create new connections and unique patterns.

The visual treatment, with the animation inspired by the iconic Missoni Patterns, enhances all the colourful shades generating multiple layers /gradients on the footage. Bold, colourful and playful are the elements for the visual treatment that shapes the stripes and colours of the brand while riding the music beat.

For the reels the concept is about the location, lifestyle and Missoni, giving you the vibes, the feeling of what you expect to find in this elegant and unique residences, and the activities around it like the golf course, horse riding, surfing, the beach and so on. The Revealer will carry over the same reels’ concept and look&feel using similar but different images but it explores the project itself, showing the product through the residencies renders.

Sound design and the musical beat are the key of our animations. The different Shades in every scene appear in sync with the rhythm given by the music, to have a more dynamic and energetic result, giving an elegant and sophisticated mood.

Talents

Frank Nitty is a multi faceted artist with a career spanning over ten years and three continents which saw him work as a art director in fashion, creative director in the advertising industry and as a music video director.

Since the 2010’s Frank has been a pioneer investigating the boundaries between digital art and otherwise commercial purpose imagery under the moniker FrankNitty3000. As a self proclaimed Guerrilla Deconstructivist he has collaborated with worldwide fashion, cosmetics and luxury brands such as Gucci, Burberry, Louboutin and Dior.

Using a mix of “traditional” 2D collage techniques and motion graphics Frank creates manipulations of found and photographed images that blur the lines between digital art and advertising. His work has been exhibited at the Gucci Garden in Florence, galleries in Amsterdam, London, Beijing and Tokyo and published in magazines such as Wired, Vogue, Schön! and Numéro.

Simone Rovellini is an Italian visual artist and director based in Milan where he started his career while dedicating himself to the production and post-production of viral video content for the web. For a few years he collaborated with Maurizio Cattelan’s Toiletpaper Magazine and in 2013 he founded the Motel Forlanini collective, known mainly for having created the character of M¥SS KETA, who brought the Milanese club culture into the collective imagination.

His experience as a director grows transversally alongside video clips, advertising, art, fashion, design and music. His reel bears witness to this extreme versatility and at the same time a precise stylistic unity. A manifesto of exuberant, pop, colourful, modern creativity and at the same time with hints of a classic and vintage flavour.

Michael Fakesch is a music producer, sound designer, DJ, lecturer and film music composer.

From 1995 til 2007 Michael Fakesch is 50% of the band FUNKSTÖRUNG, which is known for being one of the first bands doing IDM (Intelligent Dance Music) and Glitch Hop (a very electronic version of Hip Hop). Especially their remixes (e.g. BJÖRK, WU-TANG CLAN) and their outstanding collaborations with visual artists (e.g. THE DESIGNERS REPUBLIC, ZEITGUISED) gain worldwide fame.

He also has worked on the Pink Salt projects curating the sound design fro DarGlobal Launch promotion and Tierra Viva – Marbella by DarGlobal and Lamborghini.