To develop invitation campaign to the OMGut program with Federica Pellegrini: 8 rules to follow in 14 days. You can discover everything you didn’t know about the intestine and how to take care of its well-being with the Activia range. Parallel to Federica’s content, create a way to deliver gut facts in an entertaining way with short gifs / videos, using the same type of setting.

OMGut is a call to action to prepare to live our summer to the fullest, starting with the well-being of our guts. Because if you feel good inside, you will live better outside. It is a program that tells you how important the gut is and why everything is extremely connected to its well-being. It is also a program that gives advice
on how to do it together with Federica Pellegrini.

You can discover everything you didn’t know about the intestine and how to take care
of its well-being with the Activia range.

Cecilia Moro and Anita Rocca are Creative Directors at VMLY&R. Cecilia began her career as an Art Director after a Masters degree at IED and Central St. Martins School of Arts and has since then gained solid experience within the fashion, automotive, food & beverage sectors.
Anita, with a degree in philosophy, followed by a Masters in Copywriting at the Polytechnic has been working as a copywriter in the furniture, automotive, food & beverage, fashion and media sectors.
Both of them award-winning with numerous national and international awards. The Silver and Bronze Lions for Diesel and Dacia, and Bronze Lion for Disney Alice in Wonderland in Cannes stands out.

James Van Den Elshout is a designer & director from Sydney, Australia. While creating both still and moving imagery, he strives to adapt his work to the cause and create bespoke pieces of design while maintaining a level of flair and polish. James has experience working solo, in small tight-knit groups and with large global studios. His expertise covers initial conception and art direction through to leading teams and executing each stage of the project along the way, including lighting, shading, animation and rendering.

He has been lucky enough to work with a variety of clients, including Nike, Google, Microsoft and Starbucks. His work has also been closely connected to Australian musical acts such as Flume, RUFUS and PNAU.

3.5 M Reach
4.7 M Impressions
+400 Instagram contents in less than 2 month
+50% traffic on Activia’s website