A few year before 2018 Arborea begin to develop an illustrative brand style and project goal is to create animated campaign highlighting Sardinia atmosphere. To make audience want to visit the place and drink the product. To deliver the magic and dream-like world of Arborea with both a visual and literal storytelling; it should communicate the best ideas of Sardinia, summer and natural products. The project should stay in line with fresh tone of voice of the brand and consider existing ad elements such as nuraghe, flamingo, sea rock, mirto plants, cactus, sea&waves, wood, and cows.

To use 3D to represent Arborea packaging, in order to balance the “imagery world” of the story. To create all layered files: main ad hoc illustrations, cutting-out elements, special size print formats and social media.

It was important to develop a project that will underline the brand idea of the product that “produced under the sunrays while facing the mediterranean sea”.

Happiness, joy, simplicity , truthfulness all these words stay for the Arborea identity and the feeling brand want to translate. Animated video of the brand campaign should leave the viewer with light pleasant feeling without being ridiculous-humoristic.

The story convey though specific Sardinian nature and landscape elements paying tribute to the uniqueness of the location and milk that produced there.
To form the right emotion attentive studies was done on the selection of talent that can work in the suitable animation style, light and color palette, as well as develop floating and harmonious rhythm.

Feed Me Light – Feed Me Light is a London based creative studio specializing in character animationthat is fun and doesn’t take itself too seriously. Just like our creative team.Strong talent drives the Feed Me Light studio and the distinct creative style of thefounding team is known for its light hearted view, humor and attention to detail.

“Driven by narrative pieces and lovers of craft, our team delivers unique pieces for clients and brands. As a company we strive to be straight up, honest and all round good sorts. This is our mantra with both clients and employees. We know this will create partnerships that allow for collaboration, joint vision and shared success. Putting positive vibes out there and those positive vibes will be coming back in.”